Pierre Balmain Cosmetics, Skin Care Enter Direct-Selling Arena
This article was originally published in The Rose Sheet
Executive Summary
The Paris fashion house Pierre Balmain is marketing its new color and skin care collections through a network of sales associates, a team that should reach 10,000 by the end of 1999, the company said. The upscale Creative Color Cosmetics and Perfecting Skin Care also are available via a toll-free number and an Internet store at www.pbcosmetics.com.