Salvatore Ferragamo Pour Homme Will Make 25 Mil. Impressions In 1999
This article was originally published in The Rose Sheet
Executive Summary
The September introduction of Parfums Ferragamo's first men's scent, Salvatore Ferragamo Pour Homme, will be backed by 25 mil. impressions, the company said. The scent will roll out exclusively to Saks Fifth Avenue in September and then launch at Neiman Marcus, Nordstrom and Bloomingdale's in October for a total of 400 doors by the end of the year.