This article was originally published in The Rose Sheet
Longstemmed Lashes Mascara contains positively charged ingredients which react with negatively charged eyelashes to "improve adhesion while building the base," Clinique claims. A magnetic effect between apple extract and chitin and eyelashes "creates super-long and feathered lashes" that are clump-, spike- and flake-free, the Estee Lauder company said. Wheat protein, beeswax and polymers condition while adding shine, body and length. The result is a mascara that "acts like hair extensions for your lashes," Clinique said. Longstemmed Lashes' brush wand design also offers a technological advantage with hollow fibers that uniformly "filter and distribute" the formula, to "feather and define" lashes. Available in Black and Black/Brown, Longstemmed resists humidity, smudges, tears and perspiration. The mascara debuts in October for $11.50
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says