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This article was originally published in The Rose Sheet

Executive Summary

Longstemmed Lashes Mascara contains positively charged ingredients which react with negatively charged eyelashes to "improve adhesion while building the base," Clinique claims. A magnetic effect between apple extract and chitin and eyelashes "creates super-long and feathered lashes" that are clump-, spike- and flake-free, the Estee Lauder company said. Wheat protein, beeswax and polymers condition while adding shine, body and length. The result is a mascara that "acts like hair extensions for your lashes," Clinique said. Longstemmed Lashes' brush wand design also offers a technological advantage with hollow fibers that uniformly "filter and distribute" the formula, to "feather and define" lashes. Available in Black and Black/Brown, Longstemmed resists humidity, smudges, tears and perspiration. The mascara debuts in October for $11.50



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