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Revlon's ColorStay Contrasts Adds Highlights To Hair Without Bleaching

This article was originally published in The Rose Sheet

Executive Summary

Revlon ColorStay Contrasts permanent "one-step" highlighting kit deposits color onto hair rather than bleaching or stripping like traditional applications, the company claims. A patent-pending "cross-link polymer" creates a shield over the hair shaft to prevent color loss while sealing in moisture through 28 shampoos, according to Revlon.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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