Revlon's ColorStay Contrasts Adds Highlights To Hair Without Bleaching
This article was originally published in The Rose Sheet
Executive Summary
Revlon ColorStay Contrasts permanent "one-step" highlighting kit deposits color onto hair rather than bleaching or stripping like traditional applications, the company claims. A patent-pending "cross-link polymer" creates a shield over the hair shaft to prevent color loss while sealing in moisture through 28 shampoos, according to Revlon.