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Aqua Velva

This article was originally published in The Rose Sheet

Executive Summary

Winston Cup driver Rich Bickle to promote Aqua Velva aftershave in four upcoming Anheiser Busch races beginning Aug. 21. The racing sponsorship joins the 15-second TV spots currently airing for Aqua Velva Ice Sport, the newest product under the J.B. Williams brand. The spots, airing on cable TV stations aimed toward males 18 and older, are part of Aqua Velva's $8 mil. annual advertising and promotional campaign. According to the company, Bickle was approached because "the profile of the Aqua Velva man is extremely similar to that of the average racing fan"
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