Urban Decay
This article was originally published in The Rose Sheet
Executive Summary
Fall color line YDK debuting in August. Products include nail enamel in Bronzed Mocha Shimmer, eye shadow in Bronzed Mocha base with golden flecks, lipstick in Creamy Mocha and Lip Gunk in Medium Mocha with caramel apple flavor. The fall colors also include Big Bang Eye Shadow (Dark Fuchsia with sparkles) and Lipstick (Metallic Fuchsia) as well as Crash Eye Shadow (Eggplant Purple with copper flecks) and Liquid Liner (Eggplant Purple with silver glitter). Prices range from $9.50 to $14. Urban Decay is available in 360 doors worldwide and will be launched in South America in the fourth quarter. The company also plans to open four more free-standing doors outside of the U.S. before year's end. Urban Decay's sales are three to four times higher over the same period last year