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Aloette

This article was originally published in The Rose Sheet

Executive Summary

Cosmetics direct seller goes online with its first Internet store, www.aloettecosmetics.com, in an effort to "capture the lead for direct sales to consumers" through the Web and the firm's 5,000 beauty reps nationwide, the Atlanta, Ga.-based company said. The online store will be tested in August and expects to be in full-time operation in September. The $40 mil. prestige cosmetics retail company was purchased last year by Christie and Bob Cohen, the firm's largest franchise operator. Aloette was relocated from Philadelphia to Atlanta earlier this year
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