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This article was originally published in The Rose Sheet

Executive Summary

New Generation Retinol P.M. Skin Treatment is said to offer "the most effective retinol repair power" without a prescription, the Dallas, Tex.-based direct seller claims. The nighttime retinol lotion is formulated with antioxidants to help "accelerate" collagen production and the exfoliation process to reveal "firmer, clearer and more radiant skin." Unlike prescription-strength retinol products, New Generation promises to "minimize dryness and skin irritation" as well as visibly reduce the appearance of wrinkles and lines. Available now, a 1 oz. bottle is $35

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