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Paradiso 920

This article was originally published in The Rose Sheet

Executive Summary

Start-up's sun and skin care products are in 28 doors nationwide following April roll-out. Company founder Sandra Rapke developed the products when her teenage children refused to wear sunscreen because it "smelled bad and didn't allow them to tan." Paradiso 920's concept revolves around the fact "sunscreen doesn't have to be pharmaceutical," the Los Angeles-based company said. In print ads, the eponymous line is tagged, "You know you have to...Now you'll want to." The line will be featured at the Extracts Show in New York City Oct. 1. The star product, Aloe Glisten Gel, helps to preserve a tan with antioxidant vitamins A, B5, D2 and E while giving skin sparkle and shine. The other products are Gentle Body Polish, Tropical Moisture Mist dry oil spray, Shimmer Facial Lotion and Tropical Tanning Oil. The five SKUs are fragranced with a grapefruit and tropical fruit blend and are available in 6 oz. or 8 oz. bottles ranging in price from $10 to $20. Paradiso 920 is also developing a lip protectant
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