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Donna Karan Duo

This article was originally published in The Rose Sheet

Executive Summary

DKNY Women "marks the creation of the first urban floral" fragrance, the Estee Lauder company claims. The scent is designed to reinvent the "rounder, heavier and quieter" traditional floral category by "weaving in clarity, crispness and sleek edginess," the firm said. DKNY Women, created by International Flavors & Fragrances, features notes of blood orange drenched in chilled vodka, green coral orchids and tulip tree bark. DKNY Men is "urban clean" with nuances of green tomato vine, "addictive" spices and wood accords. Both fragrances are housed in "tall, sculptural, custom glass" bottles inspired by skyscrapers. The DKNY pair, on counter now in select New York City department and specialty locations, will roll out nationwide in February. DKNY Women comes in a 1.7 oz. and 3.4 oz. eau de parfum spray for $38 and $55, respectively. The men's eau de toilette spray is available in a 1.7 oz. ($35) and 3.4 oz. ($50) size. A substantial ad campaign will support the launch
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