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Candies and condoms

This article was originally published in The Rose Sheet

Executive Summary

A cross-promotional effort between Candies and LifeStyles condom manufacturer offers SenseSations gift packs on the LifeStyles Web site (www.lifestyles.com) from January through April. The packs, retailing for between $12.95 and $15.95, will contain samples of Candies fragrances for men and women, four LifeStyles condoms and four individually wrapped custom-made chocolates. The pink box bears the phrase: "Splash yourself with Candies, cover yourself with LifeStyles." The campaign also will feature a live chat session with actor Thomas Magiar slated for March on the Candies Web site (www.candies.com)
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