Tommy Hilfiger
This article was originally published in The Rose Sheet
Executive Summary
Web site creates a "relationship with the customer that enables the company to be more in tune with pop culture as well as changing consumer preferences," the company says. E-commerce will not be conducted through tommy.com; rather, the effort is intended to "drive traffic and sales" at existing retailers. Visitors can view "editorial content and original Tommy Hilfiger branded programming about pop culture, fashion, music, sports, modeling and other contemporary subjects of interest to the company's customers," as well as a store locator, event listings, polls and contests