Parlux Fragrances
This article was originally published in The Rose Sheet
Executive Summary
PEZ Candy signs five year licensing agreement with Parlux Fragrances to manufacture and distribute upscale fragrances, bath and body and other beauty products under the PEZ label. The "niche marketing opportunity" allows Parlux to capitalize on wide consumer recognition of the PEZ candy dispenser trademark, Parlux says. The new line will target young consumers as well as PEZ candy dispenser collectors. Packaging likely will mimic the unique PEZ dispenser. PEZ Candy's licensing agent, Bradford Licensing, acts as liaison for the firms