Vivienne Westwood
This article was originally published in The Rose Sheet
Executive Summary
Boudoir launches in U.S. under licensing agreement with Gary Farn. The scent, inspired by a "women's private space," was developed by Martin Gras of Dragoco using an exclusive Aura Scent technology. The fragrance opens with the scent of Viburnum flower blended with French marigold. The base included notes of sandalwood, Malaysian patchouli, bourbon vanilla and tobacco flower. The fragrance is housed in a cube-shaped bottle with the Vivienne Westwood symbol, a golden Orb, resting on top. Boudoir is available now at Nordstrom and select Saks Fifth Avenue stores with price tags ranging from $48 for a 1 oz. edp spray to $84 for 2.5 oz. A .5 oz. parfum retails for $230. Print ads, featuring a woman floating into clouds, with a scent strip will run exclusively in InStyle