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Chattem Ban $30 Mil. Ad Spend Includes Natural Antip/Deo Launch

This article was originally published in The Rose Sheet

Executive Summary

Chattem will back its Ban antiperspirant/deodorant brand with a $20 mil.-$30 mil. advertising spend in 2000, the firm announced during a conference call Jan. 25. A significant portion of the budget will be dedicated to the April 15 launch of Ban Natural.

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