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Lamaur

This article was originally published in The Rose Sheet

Executive Summary

Lawrence Pesin to chairman and CEO, succeeding acting chief exec Joseph Stiley, who stepped in after Don Hoff passed away in July. Pesin has 30 years of senior management and 16 years of CEO experience in personal care, cosmetics, fragrances and consumer products industries, according to the Willow Lake and Permasoft marketer. Pesin's primary responsibility will be to lead a financial turnaround of the company. In 1998, Lamaur instituted a downsizing plan intended to reduce corporate costs by 30% (1"The Rose Sheet" Jan. 5, 1998, In Brief)

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