Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Three face masks containing ingredients from Hawaii, China and Utah debut in March. Estee Lauder So Polished Exfoliating Scrub is made with Hawaiian volcanic ash and marine extract to exfoliate the skin. So Clean Deep Pore Mask uses China clay to deep clean skin "without stripping or over drying," while glycerin and aloe help maintain soft skin and phlorogene, a marine extract, controls oil production. So Moist Hydrating Facial contains fossilized mineral water from the Rocky Mountains to saturate skin on contact, while time-released units of mineral water and lipids "drench skin for a complete 12 hours." Fragrances for the masks, which retail for $19.50, are inspired from the respective locations of their ingredients: pineapple and coconut for Hawaii, ginseng tea for China and water lily and pink hyacinth for Utah