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Sephora.com

This article was originally published in The Rose Sheet

Executive Summary

Beauty e-tailer appoints Lloyd (+ Co) to develop second prong of its $25 mil. advertising campaign, the company announces Feb. 17. The effort, which will debut in May books, will be "solely focused" on the sephora.com site and will have a "strong beauty focus," the San Francisco-based company says. The first set of TV and print ads, which featured a colorful inkblot, were designed by DDB New York. Creative placement for the new initiative will be overseen by LVMH's corporate division through the Grey Advertising company Mediacom
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