HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Sephora.com

This article was originally published in The Rose Sheet

Executive Summary

Beauty e-tailer appoints Lloyd (+ Co) to develop second prong of its $25 mil. advertising campaign, the company announces Feb. 17. The effort, which will debut in May books, will be "solely focused" on the sephora.com site and will have a "strong beauty focus," the San Francisco-based company says. The first set of TV and print ads, which featured a colorful inkblot, were designed by DDB New York. Creative placement for the new initiative will be overseen by LVMH's corporate division through the Grey Advertising company Mediacom

You may also be interested in...



Sephora.com

Second wave of beauty site's $25 mil. ad campaign features models Kate Moss and Carmen Kass in close-up, "eye-catching" spreads break in the April 3 issue of People and May beauty and fashion books. Tagged "sephora.com - the most beauty online," the ads were developed solely for the Web site and have a "strong beauty focus," the San Francisco company says (1"The Rose Sheet" Feb. 21, In Brief). Shot by Mario Sorrenti, the ads incorporate a "beauty note" in the corner of each image, providing brand and product information on the makeup worn by the models. The campaign also will include radio spots, in-store promotions, banner ads and other Internet media, the firm says

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
UsernamePublicRestriction

Register

RS007687

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel