"Colour Pour Vous"
This article was originally published in The Rose Sheet
Clarins cosmetics program teaching customers makeup application techniques debuts in 100 stores nationwide in cities including New York, Los Angeles, Houston, Atlanta, Miami and Chicago. Beginning in April, 24 makeup artists will conduct makeovers for customers based on the latest trends in Paris. Separately, Clarins summer color story, Les Colours du Bonheur, includes Shimmer Highlights for Face and Body for $25 each. Debuting May 15, the "shades of happiness" line also features three eyeshadows in Dawn Shimmer, Dusk Shimmer and Sunlit Shimmer for $16 apiece. Lip glazes in Sunlit, Sunlit Red and Sunlit Pearl will be available for $16 each and lipsticks in Sunlit Red and Sunlit Copper cost $17.50 apiece
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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