This article was originally published in The Rose Sheet
Oral malodor draft guidelines from the American Dental Association outlines protocol for submitting data for ADA seal acceptance. Clinical studies to assess the effectiveness of oral products, ranging from toothpaste and mouthwash to breath mints and gum, must include organoleptic exams, gas chromotography to detect volatile compounds and other instruments to measure oral malodor. Safety trials include microbial assessment, oral soft tissue testing and soft tissue irritation. A plaque assessment also should be conducted, ADA recommends. Other ADA acceptance program categories include products to combat plaque and gingivitis and home-use tooth whitening products
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