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Pond's Clear Solutions

This article was originally published in The Rose Sheet

Executive Summary

Overnight Blemish Reducers adhere to the skin to help eliminate blemishes, Chesebrough-Ponds says. The stick-on "dots," which contain vitamin E, rosemary and tea tree oil, are applied at night for a "consistent, uniform dose" that will not rub off on a pillow, the Unilever company notes. On-counter now, a package of 24 adhesive patches costs $5.99. Print ads running in Seventeen and Cosmo Girl state: "When it comes to blemishes, we invented a way to help clear them up without irritating the rest of your skin." The original four-SKU Clear Solutions line bowed in February 1999 (1"The Rose Sheet" Feb. 8, 1999, Marketing In Brief)
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