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Vera Wang scent

This article was originally published in The Rose Sheet

Executive Summary

Bridal gown designer signs licensing agreement with Unilever to develop signature scent, Unilever announces March 17. The partnership gives the newly created Unilever Prestige business unit its second upscale fragrance deal; the company is launching a Nautica scent in the fall. Unilever Prestige was formed to expand the firm's upscale product portfolio through fragrance and beauty licensing partnerships (1"The Rose Sheet" March 13, p. 3). Vera Wang's bridal gown, ready-to-wear, evening wear and sportswear collections are available at Saks Fifth Avenue, Barney's New York, Bergdorf Goodman, Neiman Marcus, Nordstrom and other specialty stores worldwide

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