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L'Oreal/Carson merger

This article was originally published in The Rose Sheet

Executive Summary

Department of Justice is collecting preliminary information about the competitive environment in the hair care business. DoJ is understood to be focusing on the U.S. ethnic hair care market, which indicates a specific interest in L'Oreal's pending $250 mil. offer for Carson. If approved, the combined companies would hold the largest stake in the $257.3 mil. ethnic hair care arena with a 33% share, according to data provided to Carson by Information Resources, Inc. (1"The Rose Sheet" March 6, p. 3). Both DoJ and FTC have jurisdiction in antitrust cases

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L'Oreal's Soft Sheen, Carson Merge Into Ethnic Beauty Division

L'Oreal USA's Soft Sheen ethnic hair care division will merge with newly acquired Carson to form an "ethnic beauty headquarters" based in Chicago, L'Oreal (formerly Cosmair) announced Aug. 23. The move follows the U.S. government's approval of the merger between the companies.

L'Oreal's Soft Sheen, Carson Merge Into Ethnic Beauty Division

L'Oreal USA's Soft Sheen ethnic hair care division will merge with newly acquired Carson to form an "ethnic beauty headquarters" based in Chicago, L'Oreal (formerly Cosmair) announced Aug. 23. The move follows the U.S. government's approval of the merger between the companies.

L'Oreal

Department of Justice clears $250 mil. Carson acquisition, L'Oreal announces Aug. 1. A tender cash offer for all outstanding Carson Class A common stock will be extended at $5.20 per share. DoJ orders L'Oreal to divest Carson's Gentle Treatment, Johnson Products and Ultra Sheen Supreme, but allows the firm to retain its main interests, the Dark & Lovely, Magic Shave and Dermablend businesses. The antitrust review, which began in April, was initiated because the deal would have given L'Oreal a 33% share in the ethnic hair care market (1"The Rose Sheet" April 3, In Brief)

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