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Nature's Basics

This article was originally published in The Rose Sheet

Executive Summary

Mates children's hair care line is scented with fruity fragrances such as Melon Masher and Kiwi Coast, manufacturer Belvedere International says. Rolling out now in Canada, the Nature's Basics Mates line will enter the U.S. later this year. Packaged in 300 mL bottles, two 2-in-1 shampoos, a gel and detangler are line-priced at approximately $2 apiece and accompanied by colorful body stickers. Print ads will run in Canadian publications such as Today's Parent and Canadian Family. Separately, Belvedere is launching European Formula Silver Lights shampoo, conditioner and styling gel for graying hair. The 12 oz. shampoo and conditioner and 6 oz. gel cost about $2 each

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