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This article was originally published in The Rose Sheet

Executive Summary

Sport h2off water-based cleansing cloths attract and remove makeup, the firm says. A small oval container holding 40 of the tightly woven cloths fits in the palm of the hand and retails for $25. The h2off cloths will be available May 10. Additional "multi-functional, simple and sophisticated" Stila Sport products slated to debut in the fall include Color Push-Ups for cheeks and lips and Lash Viser mascara

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Stila Sport

Cosmetics line extended with five "no fuss, multi-use" products: Lash Visor waterproof mascara in black; Color Courier eye, lip and cheek crayon in five shades such as Quick Bronze and Quick Plum; Color Push-Up gel-based, oil-free blush in three hues; Pivotal Skin foundation with SPF 8 in 10 shades; and Bare Color lip treatment. Ranging in price from $12-$25, Stila Sport is available in select Saks Fifth Avenue, Nordstrom, Barneys New York and Sephora locations. The line debuted in May with h2off cleansing cloths (1"The Rose Sheet" April 3, Marketing In Brief, p. 9)

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