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Estee Lauder's Gloss.com Acquisition Ensures Survival Of Beauty Site

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder's acquisition of gloss.com all but guarantees the continued existence of the former beauty Internet pure-play. The deal, announced April 12, is slated to close in the next few weeks.

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Gloss.com will debut under Estee Lauder, Clarins and Chanel Oct. 24 with nine brands that will feature the beauty Web site in individual product advertising, CEO Peter Hirschberg said.

Gloss.com Promoted As Internet Destination Through Brand Advertising

Gloss.com will debut under Estee Lauder, Clarins and Chanel Oct. 24 with nine brands that will feature the beauty Web site in individual product advertising, CEO Peter Hirschberg said.

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When beauty e-tail site gloss.com relaunches this spring under the ownership of Estee Lauder, Chanel and Clarins, the site will feature "the collection of the brands that people most want," Chanel President Arie Kopelman said during a Cosmetic Executive Women meeting in New York City Feb. 12.

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