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L'Oreal Kiehl's Acquisition Marks Entry Into Niche Beauty Market

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal is taking its first step into the niche skin and hair care market with the acquisition of Kiehl's Since 1851, adopting a similar strategy used by its competitors Estee Lauder and LVMH. L'Oreal U.S. subsidiary Cosmair announced the purchase April 17.

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