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Alberto-Culver

This article was originally published in The Rose Sheet

Executive Summary

M&C Saatchi tapped as Alberto VO5 creative advertising agency for markets outside North America, Alberto announces May 17. The brand has billings of more than $40 mil.; VO5 creative previously was overseen by Lowe Lintus & Partners in the U.K. and by a number of local agencies in other markets. The first Saatchi ads will break this fall. The M&C Saatchi team will work with Alberto-Culver's newly created International Central Marketing Team, which is headed by VP-International Marketing Barton Warner. VO5 is among the top three brands in the U.K. market, the company notes
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