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J'adore

This article was originally published in The Rose Sheet

Executive Summary

Sales represent 51% of Christian Dior's fragrance business since J'adore's January launch, Dior reports. Available in 16 of the 26 accounts planned for the spring, J'adore sold $228,000 in its first two weeks on the market at Macy's West and became the best-selling fragrance at Burdine's, Parisians and Macy's East, the LVMH company announces
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