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This article was originally published in The Rose Sheet

Executive Summary

Umbrian Clay skin treatment bar and toothpaste are made with healing clay from Northern Italy, the Boston company says. The organic toothpaste, flavored with pure extracts of wild mint and lemon, "produces visible whitening without damage to tooth enamel" and contains no artificial whiteners, colorants, binders, synthetic flavors, preservatives or sodium laurel sulfate. The face and body treatment bar improves skin quality and calms skin irritations, controls breakouts, reduces oiliness, soothes insect bites, treats razor burn and stimulates blood circulation, according to Fresh. The toothpaste will be available ($18) and treatment bar ($32) will be available at Fresh boutiques, Neiman Marcus and Barneys New York in September

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