Coty
This article was originally published in The Rose Sheet
Executive Summary
Adidas toiletry line, including two deodorants, aftershave and antiperspirant, will debut in February in three flavors - Sport, Dynamic and Team, Coty announces. The line will target consumers who wish to upgrade from Old Spice (Procter & Gamble), but will not match the higher-end mass market pricing of Adidas Moves, the company says. A complete advertising campaign will support the launch with print ads, FSIs and rebate offers