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This article was originally published in The Rose Sheet

Executive Summary

Buh-Bye! Nighttime Avenger! "destroys blemishes while you sleep," BeneFit claims. Teamed with "improved" daytime Boo Boo Zap!, Buh-Bye! packaging features superhero character Zaparella, "feared foe of the evil blemish." A .25 oz. pot of Buh-Bye! is $21, while Boo Boo Zap! retails for $16. Strictly Ballroom color debuts with three Swingin' Sweetie eye sparkles and three Dancing Darling lip sparkles. Packaging highlights a stiletto heel in complementary colors. Eye sparkle names include Swing, Jitterbug and Hustle, while lip shades are called Count The Beat, Dip Me, Don't Drop Me and Work That Skirt. Swingin' Sweetie and Dancing Darling are $14 and $16, respectively

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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