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This article was originally published in The Rose Sheet

Executive Summary

Nineteen new products to be introduced in 2000, compared to 14 and 12 in 1999 and 1998, respectively, the company announces July 20. New toothpaste products include Colgate 2in1 toothpaste/mouthwash duo and Colgate Sensitive and Sparkling White, which have helped increase Colgate's market share 1.5 points to 32.1%, Colgate says. Softsoap additions include Fruit Essentials hand and body wash, as well as Softsoap 2in1 hand soap plus moisturizing lotion. North American sales were up 8%, and unit volume was up 7%. Colgate's consolidated sales increased 2.3% to $2.34 bil. and income was up 14.8% to $261.9 mil

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Marketing In Brief

Colgate-Palmolive: Softsoap Rainforest Series Antibacterial Liquid Hand Soap in three varieties is packaged in colorful three-dimensional pump container featuring monkey, parrot and panda figures in a tropical rainforest, Colgate-Palmolive says. Debuting in U.S. food, drug and mass doors in January, 7.5 oz. pump will cost $1.99. Launch will be supported with in-store rainforest aisle displays and FSIs. Colgate-Palmolive will discontinue Softsoap Dimensions Series for additional shelf space. Firm launched Softsoap 2in1 hand soap plus moisturizing lotion and Fruit Essentials in 2000 (1"The Rose Sheet" July 24, 2000, p. 12)...

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