Brooks Pharmacy
This article was originally published in The Rose Sheet
Executive Summary
"Hip, trendy" Beauty Zone 2000 in-store promotion for the back-to-school season targets teenage girls and young women in New England stores. From Aug. 27 through Sept. 2, consumers took advantage of "valuable" gwps and registered to win a $1,000 shopping spree. Procter & Gamble and Seventeen supported the promotion, which awarded shoppers a free Beauty Tool Kit containing P&G's Pert Plus, Oil of Olay and Cover Girl samples and a Seventeen hair accessory with a participating product purchase of $15 or more. Developed by Chancellor Marketing Group, the promotion is supported by radio ads, in-store displays and store circulars