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Aveda

This article was originally published in The Rose Sheet

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Executive Summary

Custom Control alcohol-free styling aid-and-finisher-in-one "pumps" volume into flat hair while straightening and softening, the Estee Lauder company says. Product packaging features a dialing mechanism that delivers the desired amount of formula. Launching mid-October, the 2.5 oz. emulsion retails for $15.50. Blue Gel Balancing Massage Blend with peppermint, menthol, blue chamomile, lavender, aloe and comfrey combines the benefits of a moisturizer, glide of massage oil and therapeutic properties of botanicals, the company says. The 3.4 oz. blend will retail for $19 in December. Emulsion and gel will be available in Aveda salon distribution

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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