Reflect.com
This article was originally published in The Rose Sheet
Executive Summary
P&G, Institutional Venture Partners and Redpoint Ventures agree to finance a second round of $30 mil. in funding to meet demand for Reflect.com's customized beauty care products, the e-commerce site announces Sept. 11. Purchases and revenue are increasing 50% every month for the site's beauty offerings, which include shampoo, body wash, cosmetics and fragrance, the company claims. Separately, Reflect.com and CDNOW will launch "Reflections of Women," a custom CD collection featuring songs from female artists, including Billie Holiday, Ella Fitzgerald, Donna Summer and Sarah Vaughan. Consumers who create their own CD will receive a $10 gift certificate from Reflect.com