This article was originally published in The Rose Sheet
Andrew Jergens launching new advertising campaign for the antiperspirant and deodorant brand following completion of its purchase from Chattem Sept. 15. Jergens announced it would acquire the brand in a $160 mil. deal (1"The Rose Sheet" Aug. 28, p. 11). The firm hopes to expand Ban's image beyond its venerable roll-on formula
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Andrew Jergens will acquire the Ban antiperspirant and deodorant business from Chattem, marking the company's first expansion beyond the moisturizing, cleansing and facial care categories, the firm said Aug. 24.
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