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This article was originally published in The Rose Sheet

Executive Summary

Andrew Jergens launching new advertising campaign for the antiperspirant and deodorant brand following completion of its purchase from Chattem Sept. 15. Jergens announced it would acquire the brand in a $160 mil. deal (1"The Rose Sheet" Aug. 28, p. 11). The firm hopes to expand Ban's image beyond its venerable roll-on formula

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