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5S

This article was originally published in The Rose Sheet

Executive Summary

Hot and Cool Massage Packs offer skin care benefits through temperature variance, the Shiseido firm says. Tailored to treat specific skin types, Hot Pack's orange tinted formula "revitalizes dry, sensitive skin" while Cool Pack's light blue composition "calms oily, distressed skin." Created for at-home use, the packs will retail for $25 each in January. 5S U.S. distribution expanded with seven new doors in retail outlets including Robins-May in Southern California, Foley's in Texas and Rich's in Atlanta. Additional launches before year-end include Macy's and Douglas Cosmetics, bringing total doors to 16. By end of 2001, 5S distribution expected to grow to about 40 doors with projected sales of more than $4 mil
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