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Revlon

This article was originally published in The Rose Sheet

Executive Summary

Multimedia marketing for Revlon Skinlights will include collaboration with InStyle magazine to cross-promote nine-day launch event at Sundance Film Festival, firm announces Jan. 18. Revlon will co-sponsor the Skinlights lounge designed by Chris Norman where visitors can sample Skinlights and receive expert consultations. Instyle.com will feature a microsite dedicated exclusively to Sundance and Skinlights that will run Jan. 18-28. Revlon.com will host "Tell Us About Someone Who Lights Up Your Life" sweepstakes from Jan. 18 through mid-March, where consumers can win a $400 Revlon gift basket and have their "story" told on the site. Promotions for the brand also include TV and print ad campaign (1"The Rose Sheet" Jan. 15, p. 3)
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