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Lipstick Market Heats Up As P&G, L'Oreal Make Runs At Top Spot

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble's Cover Girl and L'Oreal's Maybelline continued to see steady market share growth in the lipstick category in 2000, gaining further on category leader Revlon, which lost share for both its Super Lustrous and ColorStay lip colors.

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Cover Girl Lipstick Introduction Outlasts With Semi-Permanent Color

Procter & Gamble is incorporating its PermaTone semi-permanent color technology into Cover Girl Outlast All-Day LipColor debuting in April. Although the technology was unveiled in Max Factor Lipfinity lipstick, which launched at the end of 2000, Outlast will include different features to target the Cover Girl consumer.

Cover Girl Lipstick Introduction Outlasts With Semi-Permanent Color

Procter & Gamble is incorporating its PermaTone semi-permanent color technology into Cover Girl Outlast All-Day LipColor debuting in April. Although the technology was unveiled in Max Factor Lipfinity lipstick, which launched at the end of 2000, Outlast will include different features to target the Cover Girl consumer.

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