Lipstick Market Heats Up As P&G, L'Oreal Make Runs At Top Spot
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's Cover Girl and L'Oreal's Maybelline continued to see steady market share growth in the lipstick category in 2000, gaining further on category leader Revlon, which lost share for both its Super Lustrous and ColorStay lip colors.