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Kenneth Cole

This article was originally published in The Rose Sheet

Executive Summary

Premier designer fragrance slated to bow in fall 2002 under deal with LVMH American Designer Fragrance Division for exclusive worldwide rights to create, distribute and market Kenneth Cole fragrance and body products, firm announces March 16. LVMH's Parfums Givenchy will orchestrate global development, marketing and distribution of several Kenneth Cole fragrance lines, including men's and women's scents for all of Cole's brands: Kenneth Cole New York, Reaction Kenneth Cole and Unlisted, Parisian firm says. Parfums Givenchy President/CEO Camille McDonald will spearhead the license. LVMH American Designer Fragrance Division, created in October 1999, includes licenses for designers Michael Kors and Marc Jacobs. Michael Kors men's scent and inaugural fragrance offering from Jacobs will debut in September
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