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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Feria Iridescence creates pearlescent blonde shades that are "un-flat, un-matte and softly shimmering inside and out," firm says. Available in April in three shades, Iridescent Bliss (very light blonde), Iridescent Bloom (light blonde) and Iridescent Blush (medium blonde), hair color items will retail for $9.95. TV star Jessica Alba signed as spokesmodel appearing in ads for hair color brand in the spring. Alba stars on "Dark Angel" as a genetically enhanced human prototype who represents "strength and power," two qualities that embody L'Oreal's image, firm notes. She joins other L'Oreal spokesmodels including Milla Jovovich, Heather Locklear and Claudia Schiffer
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