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Avon Redesigned Brochure Slated For U.S. Launch In September

This article was originally published in The Rose Sheet

Executive Summary

Avon will introduce a new customer brochure in September designed to be "consistent" with the firm's beauty image and advertising pitch, Group VP Bob Briddon said during an investor update meeting in New York City May 8.

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Avon's Little Black Dress, a women's fragrance slated to debut in the fourth quarter, is expected to help the firm retain its "number one slot in mass female fragrance ahead of Coty," Group VP Bob Briddon said during an Avon investor update meeting in New York City May 8.

Avon Little Black Dress Positioned As Fragrance "Classic"

Avon's Little Black Dress, a women's fragrance slated to debut in the fourth quarter, is expected to help the firm retain its "number one slot in mass female fragrance ahead of Coty," Group VP Bob Briddon said during an Avon investor update meeting in New York City May 8.

Avon

Chinese retail strategy includes opening 1,000 beauty boutiques in 2001 to achieve points-of-sale in every major Chinese city, direct-seller says. Effort is reaction to Chinese government's 1998 ban on direct selling, which required Avon to redevelop its business, resulting in current operation of 2,500 retail stores. Avon expects sales in China to double to more than $150 mil. by 2003. Sales in region were up 44% to $71 mil. in 2000, comparable to company's selling levels before the ban, Avon says. Firm is launching Anew Retroactive anti-aging skin care product in China

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