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John Frieda

This article was originally published in The Rose Sheet

Executive Summary

Beach Blonde four-SKU hair highlighting and styling collection blends "natural and synthetic elements to give hair sun-kissed, fresh-from-the-beach style," John Frieda says. Sun Streaks heat accelerated highlighter is gel formula with peroxide, while Lemon Lights fresh-squeezed highlighter is subtle treatment infused with lemons. Gold Rush shimmer gel for all hair shades produces "gleaming golden streaks" with sparkle and Ocean Waves sea spray texturizing styler "adds body, shine and subtle styling properties to wet hair." Retailing for $6.50 apiece, products debuted in May in mass doors
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