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Almay

This article was originally published in The Rose Sheet

Executive Summary

Ads for Almay Kinetin Skincare debut in USA Today to target news organization's "mobile, professional female audience," Revlon says. Campaign represents "major shift" for Revlon in media launches, as firm traditionally advertises in beauty- or lifestyle-focused periodicals, firm adds. Three consecutive half-page ads, which broke in Aug. 9 issue, will be followed by additional ads Aug. 22 and 23, company says. Complementary ads will be featured on news periodical's Web site, USAToday.com
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