Givaudan B2B Program To Access 10% Market Share In North America
This article was originally published in The Rose Sheet
Givaudan's recently-launched business-to-business Internet initiative, GivaudanAccess, is expected to help the company gain a 10% share of the North American fragrance and flavors market of small to mid-sized companies by 2005.
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B2B flavors and fragrance site will target small to mid-tier clientele representing an estimated $2.33 bil.-$3.49 bil. (CH1=$.58) in market sales, which will provide "significant growth opportunity" for Givaudan, Swiss fragrance house says. GivaudanAccess.com will target broader range of customers by allowing them to purchase flavors and fragrances online while providing access to firm's creative services and product development, company maintains. Site will debut in North America in July followed by European launch slated for November
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