Osea
This article was originally published in The Rose Sheet
Executive Summary
Premiere spa opening in Hotel Healdsburg, Napa Valley in November under joint venture with hotel. Marine-based skin care line also rolling out to approximately 40 spas nationwide by year-end, Founder/President Jenefer Palmer says. Osea will add treatment massage oils and body scrubs to accompany spa presence. Santa Monica, Cailf. firm also will make foray into hair care category in November with Red Algae All-Natural Shampoo, Green Algae Conditioner and Ocean Mud. Advanced Protection Cream, formulated with DPHP (vegetable-derived amino acid), will be Osea's "breakthrough" item when introduced in September, Palmer says. Cream will be highest priced item in line, at $96. Oseaskin.com, launched in May, expected to generate higher sales than any of firm's doors, exec predicts