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Drugstore.com

This article was originally published in The Rose Sheet

Executive Summary

Catalog business will include 1.8 mil. 32-page catalogs mostly sent in shipments from the online drugstore and Amazon.com, which owns 19% stake in the firm, online retailer announces. Catalog also will be sent to 300,000 non-consumers to test new toll-free number allowing consumers to shop by phone, company says. Catalog, developed to promote new "Specialty Store" category tabs - Relax & Indulge, Healthy Living, Be Beautiful and For Those You Love - features a number of beauty brands, including Philosophy, Demeter, Ahava, Cellex-C and Burt's Bees. Additional catalog for holidays will launch later this year to 4 mil. recipients
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