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John Frieda

This article was originally published in The Rose Sheet

Executive Summary

Hair care manufacturer will spend $2 mil. in first two weeks of Sheer Blond TV ad campaign breaking in September, company says. Ads, headed by music video director David Meyers, will feature Sheer Blond twins Brittany and Alex Smith performing Sheer Blond soundtrack "Are You Ready" in music video setting, firm says. Campaign is expected to attract young demographic who seek to emulate celebrities, John Frieda states. Ads will break during MTV Music Awards and will air in regional markets such as New York, Boston, Los Angeles, Miami, Chicago and Dallas
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