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This article was originally published in The Rose Sheet

Executive Summary

Miracle fragrance extensions include Shimmering Solid Fragrance, Perfumed Body Creme and Beauty of Miracle Colour Collection debuting in November. Shimmering Solid Fragrance comes in .31 oz. stick and retails for $38, while 6.8 oz. Body Creme will cost $48. Limited edition color collection features shades Mischievous (soft, pale pink) and Miracle (shimmery rose). Miracle Wonders holiday gift set comprises 1.7 oz. edp spray, 3.4 oz. Perfumed Body Lotion and 3.4 oz. Bath and Shower Gel for $60. Miracle women's fragrance bowed in February (1"The Rose Sheet" Dec. 4, 2000, p. 5)

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Marketing In Brief

Lancôme: Miracle Radiant Body Mist and Shimmering Body Lotion bowing now to further capitalize on success of women's fragrance, firm says. Body mist (3.4 oz. for $38) is "lighter version" of Miracle scent and contains vitamins B5, E to treat and moisturize skin, firm claims. Shimmering Body Lotion costs $35 for 6.7 oz. Miracle fragrance bowed in early 2001 with body lotion and shower gel and since has been expanded with solid fragrance, body crème and color cosmetics (1"The Rose Sheet" Dec. 4, 2000, p. 5 and 2"The Rose Sheet" Sept. 3, 2001, p. 9). Scent broke top five women's fragrances in prestige department stores last year...

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